WINNING FACTORS 
(that will not change) :
Large Configuration (3RM-1800sqft)
MacRitchie Reservoir/City skyline view 

4 Towering blocks along Thomson Road with 273 cross-
ventilated units of superb panaramic view North & South! 

Towards North high floor units (above25Fl) spots stunning
viewing of Singapore's water catchment region in the centre -
MacRitChie reservoir. Literally smell the freshness of air!

Towards the South marvel the beautiful city skyline esp when
night falls with nothing infront of you!

TOP BUY FACTORS

1. Few luxurious big-sized condos launched in last few years. Though government has been saying 40,000 units to hit the market in next few years, most are of standard sizes ie. 3RM 1400sqft, 4RM 1600sqft. Limited supply of large configurations means good support of asset value as well as rents as there will be tenants looking for big units above 2000sqft with large rooms.  This is an under-served segment of the market! 
   
   
   

2. Each unit comes equipped with German-technology kitchen, integrated Fridge, and the 4RM 2713/2820sqft comes with island kitchen built-in - a statement of stylish-living. Bathrooms will be fitted with top of the range designer brands like Hansgrohe Axor and Laufen Alessi series. 
   
   
   

3. All 4RM units come with 2 rooms ensuite (attached bathroom). Most of 8 penthouses come with all rooms ensuite with powder room at entrance - again hallmark of luxury living
   

4. You are buying below the "Intrinsic Value" of the property (defined as that supported by actual rentals) which is around $1400-1500psf. Call me to find out more. Basically it means the prices will eventually rise up to these levels beyond which further upside you need euphoria market in next peak (around 2015-2016)
   

5. Large size means much higher profit for every $100psf rise in price. Best overall return
   

6. Location buy (never go wrong) with Freehold property in prime district 11 with panaramic view of Singapore's water catchment area set in lush greenery of MacRitchie Reservoir (for high floors) => story to spin to next buyer
   

7. Easy access to all highways and transportation with less than 5min drive to Orchard Rd
   

8. Big land condo with full facilities set on exclusive Thomson Road stretch

READ ARTICLE IN STRAITS TIMES DAILIES IN 2007

SPH's Thomson condo sells out in just 30 hours 
All Sky@eleven's 273 units taken up at an average price of $975 psf 

By Property Correspondent, Joyce Teo 

ALL 273 units of Singapore Press Holdings' (SPH) high-end condominium at Thomson Road have been sold, barely 30 hours after they were released at a special preview on Sunday evening. 

The public launch, due to be held this weekend, has been cancelled. 

'Out of every two who walked into the show-flat, one bought,' said Mr Peter Ow, executive director of marketing agent Knight Frank. 

'We sold out in a much shorter time than Marina Bay Residences and One Shenton, which are in hotter areas. We also managed to achieve benchmark prices of $1,200 psf for the Thomson area.' 

Condominiums in the area sell for about $850 per sq ft. 

'If a development of such quality were in the Newton area, it is likely to fetch at least $1,800 psf,' said Knight Frank research and consultancy director Nicholas Mak. 

Mr Ow said buyers were bowled over by the spacious layout and view. 'Every apartment offers views of MacRitchie Reservoir and the city. 

'The demand is so strong that we have to apologise to our other guests. We had invited 300 guests for the preview which would have lasted until Wednesday. But we will still keep the show-flat open for a few days for those who are interested to view it,' he added. 

The freehold Sky@eleven, launched in the midst of a hot property market, achieved an average price of $975 psf, with the highest price recorded at $1,200 psf, said SPH in a statement last night. 

The group said buyers were attracted to the pricing and the unit size, with most ranging from 1,851 sq ft to 2,820 sq ft. 

Sky@eleven has eight duplex penthouses - from 3,757 sq ft to nearly 5,600 sq ft - which went for up to $5.8 million each. 

'The condo is like the luxurious Ardmore Park condo of Thomson Road,' said Mr Mak. The robust demand was also partly due to the strong sentiment in the property market, he said. 

'Some of the demand came from those who have recently sold properties in a collective sale,' he said. 'It's one of the few brand-new condos that offer large units with luxurious fittings.' 

Located off Thomson Road, the 43-storey high Sky@eleven is the tallest project in the area and is due for completion by late 2009. 

'The attraction is the spacious and double frontage layouts providing cross ventilation. It's also an exclusive location as there are few condos nearby,' said a buyer who snapped up his high-floor unit at an early bird price of $985 psf yesterday morning. 

While some SPH staff did buy, the number of deals was 'insignificant' when compared with the number of buyers from the public, the group said. There were also no discounts offered to SPH staff and board members. 

SPH chairman Tony Tan said: 'We are extremely happy with the overwhelming response and at the same time very grateful to the buyers for their support for our exclusive development.' 

The condominium is developed by Times Development, a wholly owned unit of SPH. 

Mr Sum Soon Lim, chairman of Times Development, said: 'Sky@eleven truly offers value for money given the luxury lifestyle concepts it offers. It can surely claim to be one of the most beautiful, prestigious and iconic residential properties in District 11.' 

FACT SHEET

Location             : Thomson Road (D11)
Land Tenure     : Freehold
Land Size           : 222,147sqft
Developer           : Singapore Press Holdings
TOP                       : May/Jun 2010
Total Units        : 273 (8 penthouses)
Blocks/Floors   : 4 Blocks of 43-storey (starts fr 5/8th floor)
Typical Sizes    : 3+Study     1851 sqft                                         
                                  4RM           2271 sqft
                                  4RM           2713/2820sqft
                                  Penthouse 3757/4844sqft  (4RMs all ensuite)
                                                      5490/5597sqft (5RMs)
MainContractor: Tiong Seng Contractors (MBFC,Hilltops)
Architect             : DP Architects (Esplande, ResortsWorldSentosa)
Landscaping      : Nature Landscaping    

FACILITIES

Arrival Deck (1st storey):
Water feature
Fitness station
Jogging trail
Tennis court
Koi pond

Garden Deck (5th storey):
Pavilion
Lily pond
BBQ
Jacuzzi
45m leisure pool
50m lap pool
Pool deck
Children's pool - water play features
Children's playground
50m lawn
Clubhouse

Sky Terraces (22nd storey):
Gym
Viewing deck

LOCATION

Search for location
(key in property name in "Building" field)

FINISHINGS

Goto developer's website